{"id":3870,"date":"2025-11-07T05:34:31","date_gmt":"2025-11-07T05:34:31","guid":{"rendered":"https:\/\/leadergrogrund.se\/?p=3870"},"modified":"2026-03-03T15:23:16","modified_gmt":"2026-03-03T15:23:16","slug":"are-en-cykeldestination-i-varldsklass","status":"publish","type":"projekt","link":"https:\/\/leadergrogrund.se\/en\/projekt\/are-en-cykeldestination-i-varldsklass\/","title":{"rendered":"\u00c5RE \u2013 en cykeldestination i v\u00e4rldsklass"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/leadergrogrund.se\/wp-content\/uploads\/sites\/60\/2025\/10\/Jessica-och-Madeleine.jpg” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.1″ _module_preset=”default” background_color=”#4D5A31″ background_image=”https:\/\/leadergrogrund.se\/wp-content\/uploads\/sites\/60\/2022\/12\/leaf.png” background_size=”custom” background_image_width=”300px” background_position=”bottom_left” background_horizontal_offset=”-100px” background_vertical_offset=”-350px” custom_padding=”120px|40px|120px|120px|false|false” custom_padding_tablet=”100px|40px|100px|80px|false|false” custom_padding_phone=”80px|40px|80px|40px|false|false” background_last_edited=”on|desktop” background_size_tablet=”custom” background_image_width_tablet=”220px” background_image_width_phone=”240px” background_position_tablet=”top_left” background_position_phone=”bottom_left” background_horizontal_offset_tablet=”-30px” background_horizontal_offset_phone=”-80px” background_vertical_offset_tablet=”220px” background_vertical_offset_phone=”-260px” global_colors_info=”{}” custom_css_main_element_last_edited=”off|desktop”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_font=”Oswald|500||on|||||” header_text_color=”#DDE5DA” header_font_size=”56px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” header_font_size_tablet=”52px” header_font_size_phone=”48px” global_colors_info=”{}”]<\/p>\n

<\/h1>\n

<\/h1>\n

\u00c5RE \u2013 en cykel-
destination
i v\u00e4rldsklass<\/h1>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” background_color=”#A8C082″ background_image=”https:\/\/leadergrogrund.se\/wp-content\/uploads\/sites\/60\/2025\/11\/JonasKullman_1708_7910-kvadrat-768×768-1.jpg” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Om projektet<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.19.4″ _module_preset=”default” custom_padding_tablet=”0px|30px|0px|30px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Visionen \u00e4r att \u00c5re ska bli en av de fem stora cykeldestinationerna i Europa och Skandinaviens ledande cykeldestination 2025. Hela \u00c5redalens cykelakt\u00f6rer nu st\u00e5r redo och enade bakom en gemensam satsning. Den ideella sektorn i form av \u00c5re Bergscyklister, offentlig sektor i form av \u00c5re kommun och n\u00e4ringslivet i form av \u00c5re Destination och specifikt Skistar samt referensgruppen inom cykel \u2013 Biking \u00c5re \u2013 d\u00e4r samtliga akt\u00f6rer inom cykel i \u00c5redalen medverkar. Detta g\u00f6r att projektets f\u00f6rankring och d\u00e4rmed genomf\u00f6randef\u00f6rm\u00e5ga \u00e4r mycket stor. Delar som beh\u00f6ver finnas p\u00e5 plats f\u00f6r att n\u00e5 visionen \u00e4r en bra bikepark, bra crosscountry med byggda leder och stig, en v\u00e4l utbyggd destination med boende, restauranger, transport och professionella cykelf\u00f6retag\/akt\u00f6rer som bildar en viktig helhet samt inte minst en stark lokal cykelkultur. Cykelprodukten i sin helhet i \u00c5redalen har en v\u00e4g kvar att utvecklas f\u00f6r att n\u00e5 ovanst\u00e5ende vision, men de r\u00e4tta drivkrafterna och f\u00f6ruts\u00e4ttningar finns nu definitivt p\u00e5 plats. \u00a0Projektet \u00e4r uppdelat i olika moment d\u00e4r den strategiska utvecklingen av helheten p\u00e5g\u00e5r parallellt med direkta satsningar i olika investeringsomr\u00e5den. Ans\u00f6kan t\u00e4cker kostnader f\u00f6r: projektledning av utveckling av helhetsprodukten cykel i \u00c5redalen samt den sammanh\u00e5llna marknadsf\u00f6ringen, investeringar i leder samt information och uppm\u00e4rkning. Vi ser att denna satsning kan m\u00f6jligg\u00f6ra h\u00e5llbar utveckling genom att: \u2013 Kanalisera cyklingen till r\u00e4tt platser, och bara till de anvisade platserna \u2013 Utveckla metoder f\u00f6r h\u00e5llbara leder som g\u00e5r bortanf\u00f6r den hittills allenar\u00e5dande sp\u00e5ngen som har alltf\u00f6r kort livsl\u00e4ngd f\u00f6r att p\u00e5 riktigt anses vara h\u00e5llbar, utveckla med nya material och byggmetoder \u2013 Utv\u00e4rdera, ompr\u00f6va och skapa nya aff\u00e4rsmodeller f\u00f6r hur l\u00f6pande drift, underh\u00e5ll och utveckling skall ske av cykelprodukten.
L\u00e4s mer: aresweden.com\/are-destination\/
<\/span><\/p>\n

<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.0″ _module_preset=”f5fa9002-e1ac-46a1-bbe6-abcf9e7f7c4e” background_color=”#0C4160″ custom_css_main_element=”display: flex;” locked=”off” global_colors_info=”{}” custom_css_main_element_tablet=”display: block”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”46324cd7-25ce-45c8-b351-a4d0778ffc36″ background_enable_image=”off” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_tablet=”0px|0px|0px|0px|false|false” custom_padding_phone=”0px|0px|30px|0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_gallery gallery_ids=”4296″ fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” title_text_color=”#FFFFFF” pagination_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”46324cd7-25ce-45c8-b351-a4d0778ffc36″ custom_padding=”40px|40px||40px|false|false” custom_padding_tablet=”30px|30px||30px|false|false” custom_padding_phone=”0px|0px||0px|false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}” custom_css_main_element_tablet=”display: block;” custom_css_main_element_phone=”display: block;”][et_pb_text _builder_version=”4.20.4″ _module_preset=”85ddcd9a-bba9-4dcd-9673-e023bb3f643a” text_font=”Oswald|500||on|||||” text_font_size_tablet=”14px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

LAG-styrelsens motivering<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”85ddcd9a-bba9-4dcd-9673-e023bb3f643a” global_colors_info=”{}”]<\/p>\n

Projektets vision \u00e4r att \u00c5re \u00e4r en av de fem stora cykeldestinationerna i Europa och Skandinaviens ledande cykeldestination 2025. Delar som beh\u00f6ver finnas p\u00e5 plats f\u00f6r att n\u00e5 detta m\u00e5l \u00e4r en bra bikepark, bra crosscountry med byggda leder och stig, en v\u00e4l utbyggd destination med boende, restauranger, transport och professionella cykelf\u00f6retag\/akt\u00f6rer som bildar en viktig helhet samt inte minst en stark lokal cykelkultur. LAG uppfattar projektet som en v\u00e4larbetad, nyt\u00e4nkande och gedigen ans\u00f6kan.<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”on|on|on” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”98px||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.20.4″ _module_preset=”default” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

H\u00e4r \u00e4r en underrubrik<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.<\/p>\n

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/u31qwQUeGuM” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.20.4″ _module_preset=”default” background_color=”#A8C082″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”c04db86c-e499-4427-86fb-2307eaad8705″ text_font=”Oswald|500||on|||||” text_text_color=”#4D5A31″ text_font_size_tablet=”14px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]Om projektet[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”20px||20px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Avslutat Sj\u00f6, Skog & Fj\u00e4ll-projekt<\/span><\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” custom_margin=”20px||20px||false|false” global_colors_info=”{}”]<\/p>\n

S\u00f6kande:<\/strong>\u00a0\u00c5re Destination AB<\/span><\/p>\n

Projekttyp:\u00a0<\/strong>Genomf\u00f6rande

EU-Fond:<\/strong>\u00a0<\/span>Landsbygdsfonden<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”c04db86c-e499-4427-86fb-2307eaad8705″ text_font=”Oswald|500||on|||||” text_text_color=”#4D5A31″ text_font_size_tablet=”14px” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Om finansieringen<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”20px||20px||false|false” global_colors_info=”{}”]<\/p>\n

Projektst\u00f6d fr\u00e5n EU och staten:
1 005 000 SEK

Offentlig medfinansiering fr\u00e5n LAG:<\/strong>
495 000 SEK
<\/span>
\u00d6vrig finansiering:<\/strong>
Privat medfinansiering 500 000 SEK i form av kontanta medel och ideell tid.
<\/span><\/p>\n

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